5 Reasons to Buy a Watch on Your Antalya Holiday: Tax-Free, Authorized Dealer & Price Advantage

Last updated: February 2026 | Reading time: 25 minutes

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Introduction: The Watch You Almost Didn't Buy

Picture this. You're walking along the sunlit streets of Antalya's old town, the scent of fresh Turkish tea drifting from a nearby cafe, the Mediterranean shimmering in the distance. You've already picked up the usual holiday souvenirs: a box of Turkish delight, a hand-painted ceramic bowl, maybe a leather bag from the Grand Bazaar-style shops near Hadrian's Gate. Your suitcase is getting full, your holiday budget is winding down, and you're thinking about the flight home in two days.

Then you notice it. A gleaming storefront, impeccably arranged: rows of Swiss watches behind polished glass, the unmistakable red Tissot logo, the elegant blue of Maurice Lacroix. You stop. You look. And something catches your eye -- a Tissot PRX Powermatic 80, that beautiful integrated-bracelet design you've been admiring on Instagram for months. You glance at the price tag and do a quick calculation in your head. Wait. That can't be right. It's significantly cheaper than back home. And there's a sign in the window: "Tax-Free Shopping for Tourists."

This isn't a bazaar hustle. This isn't a grey-market deal from some backstreet vendor. This is a fully authorized Swatch Group and Maurice Lacroix dealer, complete with international warranty cards, official certificates, and a price that makes your jaw drop. You step inside, and the owner greets you in your own language, offers you a glass of apple tea, and patiently walks you through every detail of the timepiece. No pressure. No rush. Just genuine Turkish hospitality meeting Swiss precision.

Two hours later, you're back at your hotel, turning a brand-new Tissot on your wrist, watching the light play across the sapphire crystal. And you realize something: this isn't just a watch. This is the best purchase you've made on any holiday, ever. Not the ceramic bowl. Not the Turkish delight. This.

That scenario plays out more often than you might think. Every year, thousands of tourists visit Antalya and discover what seasoned watch enthusiasts already know: Turkey is one of the smartest places in the world to buy a Swiss watch. The combination of favorable exchange rates, Tax-Free refund programs, authorized dealer networks, and genuine Turkish hospitality creates an opportunity that simply doesn't exist in most other tourist destinations.

In this comprehensive guide, we'll walk you through exactly why -- with real prices, real comparisons, and real savings you can calculate for yourself. Whether you're a British tourist who lost EU Tax-Free privileges after Brexit, a Russian traveler navigating post-2022 supply restrictions, a Gulf visitor comparing Dubai duty-free prices, or a European holidaymaker looking for a deal that's too good to pass up -- this article is for you.

Let's dive into the five reasons why your next watch should come from Antalya.

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Reason 1: Tax-Free Shopping -- Get Up to 12% Back at the Airport

How Tax-Free Works in Turkey

Turkey applies a 20% KDV (Katma Deger Vergisi) -- that's Value Added Tax -- on all consumer goods, including luxury watches. For Turkish residents, that tax is simply part of the price. But if you're a foreign tourist, you're entitled to claim a substantial portion of that tax back when you leave the country.

Here's how the system works:

1. You buy the watch at an authorized retailer that participates in the Tax-Free program (look for the "Tax Free" sticker in the window or ask the staff).
2. The retailer issues a Tax-Free form (also called a Tax Refund Cheque). This document records your purchase details, passport information, and the amount of VAT included in the price.
3. At the airport before departure, you present the watch (in its original packaging, unworn on your wrist is fine), your Tax-Free form, your passport, and your boarding pass at the Tax-Free refund counter (located before passport control at Antalya Airport).
4. A customs officer stamps the form, confirming the goods are leaving Turkey.
5. You collect your refund -- either as cash (Turkish Lira or Euros), or credited back to your credit card.

What's the Actual Refund?

The theoretical maximum refund is the full 20% KDV, but in practice, processing fees from the Tax-Free operator (such as Global Blue or Tax Free Easy) reduce the effective refund to approximately 12% of the purchase price. This is still a massive saving, especially on high-value items like Swiss watches.

Let's put this into perspective with real prices from Gazelli Saat, an authorized Tissot and Maurice Lacroix dealer in Antalya:

Tax-Free Price Comparison Table (February 2026)

Watch Model	Retail Price (incl. KDV)	Effective Price After Tax-Free (~12% Refund)	You Save
Tissot PRX Quartz 40mm	21,990 TL	~19,351 TL	~2,639 TL
Tissot PRX Powermatic 80	41,350 TL	~36,388 TL	~4,962 TL
Tissot Gentleman Powermatic 80	48,900 TL	~43,032 TL	~5,868 TL
Maurice Lacroix Aikon Automatic	107,800 TL	~94,864 TL	~12,936 TL

Prices valid as of February 2026. Tax-Free refund calculated at approximately 12% of retail price. Actual refund may vary slightly depending on the Tax-Free operator and processing method.

That's right -- on a Maurice Lacroix Aikon Automatic, you're looking at saving nearly 13,000 Turkish Lira just from the Tax-Free refund alone. And that's before we even discuss the exchange rate advantage, which we'll cover in Reason 2.

Important Tax-Free Tips

• Minimum purchase: The minimum single-transaction amount for Tax-Free eligibility in Turkey is 100 TL (effectively all watches qualify).
• Time limit: You must export the goods within 3 months of the purchase date.
• Don't check the watch in luggage: Keep it in your hand luggage so you can present it to customs if asked.
• Get the form filled out in the store: Make sure the retailer completes the Tax-Free form correctly with your passport details before you leave the shop. Errors can delay or prevent your refund.
• Arrive early at the airport: Tax-Free counters can have queues, especially during peak tourist season (June-September). Allow an extra 30-45 minutes before your flight.
• Cash vs. credit card refund: Cash refunds (in Euros or TL) are instant but may have a slightly higher processing fee. Credit card refunds take 4-6 weeks but sometimes offer a marginally better rate.

How Tax-Free Compares to Other Countries

Many tourists assume that Tax-Free shopping is the same everywhere. It's not. Here's a quick comparison:

Country	VAT Rate	Typical Tourist Refund	Notes
Turkey	20%	~12% effective	Simple process, refund at airport
Germany	19%	~10-14% effective	Available for non-EU residents only
Switzerland	8.1%	~5-7% effective	Lower VAT = lower refund
UK	20%	0% -- Not available	Tax-Free ended Jan 2021 (Brexit)
UAE (Dubai)	5%	0% -- Not available	No tourist VAT refund on watches
France	20%	~10-12% effective	Available for non-EU residents only
Italy	22%	~11-15% effective	Available for non-EU residents only

Notice something? Switzerland, the home of Swiss watches, has one of the lowest VAT rates in Europe -- which sounds great until you realize it also means the Tax-Free refund is minimal. And the retail prices in Switzerland are often at full MSRP with no discount. Turkey's combination of a higher VAT rate (meaning a bigger refund) and lower baseline prices creates a uniquely favorable situation for tourists.

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Reason 2: The Price Advantage -- Exchange Rate + Tax-Free = Serious Savings

Why Watches Cost Less in Turkey

There are several factors that make watch prices in Turkey genuinely lower than in Western Europe, the UK, or the Gulf region:

1. Exchange rate dynamics: The Turkish Lira has depreciated significantly against the Euro, British Pound, and US Dollar over the past several years. While Turkish retail prices have been adjusted upward, they haven't always kept pace with the full extent of currency depreciation. This creates a real-terms price gap.

1. Lower operating costs: Rent, staffing, and overhead costs for a retail store in Antalya are a fraction of what they are in Zurich, London, Paris, or Dubai. Authorized dealers can therefore operate on thinner margins while still running a profitable business.

1. Competitive domestic market: Turkey has a vibrant domestic watch market with knowledgeable consumers who compare prices carefully. This keeps dealers honest and competitive.

1. Tax-Free stacking: The ~12% Tax-Free refund compounds on top of already-lower base prices, creating savings that can be dramatic.

Real Price Comparisons: Turkey vs. Europe vs. Switzerland

Let's look at specific models and compare what you'd actually pay. We'll use the exchange rate of approximately 51.8 TL per Euro and 43.5 TL per British Pound (February 2026 rates).

Tissot PRX Powermatic 80 (T137.407.11.041.00)

Country	Price	Effective Price in EUR	Difference vs. Turkey
Turkey (Gazelli Saat, after Tax-Free)	36,388 TL	~EUR 703	--
Germany (Official Retail)	EUR 775	EUR 775	+EUR 72 (+10.2%)
Switzerland (Official Retail)	CHF 795 (~EUR 835)	~EUR 835	+EUR 132 (+18.8%)
UK (Official Retail, no Tax-Free)	GBP 680 (~EUR 800)	~EUR 800	+EUR 97 (+13.8%)
France (Official Retail)	EUR 775	EUR 775	+EUR 72 (+10.2%)

Saving: EUR 72 to EUR 132 compared to European retail -- that's 10-19% less in Turkey.

And remember, this is for a Tissot, which is already considered an entry-level Swiss brand with relatively modest price differentials globally. The savings become even more dramatic as you move up-market.

Maurice Lacroix Aikon Automatic 42mm (AI6008-SS002-430-1)

This is where the numbers get really interesting. Maurice Lacroix has positioned itself as a premium-accessible brand, and the price gaps between markets are substantial.

Country	Price	Effective Price in EUR	Difference vs. Turkey
Turkey (Gazelli Saat, after Tax-Free)	94,864 TL	~EUR 1,832	--
Germany (Official Retail)	EUR 2,750	EUR 2,750	+EUR 918 (+50.1%)
Switzerland (Official Retail)	CHF 2,950 (~EUR 3,100)	~EUR 3,100	+EUR 1,268 (+69.2%)
UK (Official Retail)	GBP 2,550 (~EUR 3,000)	~EUR 3,000	+EUR 1,168 (+63.8%)

Saving: EUR 918 to EUR 1,268 -- that's 48-62% less in Turkey for the exact same watch, with the exact same warranty.

Read that again. You could buy a Maurice Lacroix Aikon Automatic in Antalya, fly home, and still have saved enough money to pay for a significant portion of your entire holiday. For many travelers, the watch savings alone can effectively subsidize the cost of the trip.

Tissot Gentleman Powermatic 80 (T127.407.11.041.01)

Country	Price	Effective Price in EUR	Difference vs. Turkey
Turkey (Gazelli Saat, after Tax-Free)	43,032 TL	~EUR 831	--
Germany (Official Retail)	EUR 960	EUR 960	+EUR 129 (+15.5%)
Switzerland (Official Retail)	CHF 995 (~EUR 1,045)	~EUR 1,045	+EUR 214 (+25.8%)

Why the Price Difference Isn't "Too Good to Be True"

If you're reading these numbers and thinking "there must be a catch," that's a perfectly reasonable reaction. So let's address the elephant in the room: these are genuine authorized dealer prices for genuine Swiss watches with full international warranties. There is no catch. The price difference is explained entirely by:

• Currency dynamics (the Lira is weak relative to the Euro/Pound/Dollar)
• Lower operating costs in Turkey compared to Western Europe
• The Tax-Free refund program
• Competitive dealer margins in the Turkish market

What you're not getting is a knockoff, a grey-market import, a watch without warranty, or a "fell off the back of a truck" special. You're getting the real thing, from a real authorized dealer, with real paperwork. Which brings us to Reason 3.

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Reason 3: Authorized Dealer Guarantee -- Full Warranty, Full Confidence

What "Authorized Dealer" Actually Means

In the watch world, the term "authorized dealer" (AD) has a very specific meaning. It indicates that the retailer has a direct contractual relationship with the watch brand to sell their products. This relationship comes with strict requirements:

• The dealer must meet the brand's standards for store presentation and display
• The dealer must employ staff trained by the brand
• The dealer receives watches directly from the brand's distribution network (not from third-party wholesalers or the grey market)
• The dealer is authorized to issue official international warranty cards stamped with the store's name and date of purchase
• The dealer has access to the brand's official after-sales service network for repairs and maintenance

Gazelli Saat's Authorized Status

Gazelli Saat in Antalya holds authorized dealer status for two prestigious Swiss watch groups:

1. Swatch Group (Tissot): Swatch Group is the world's largest watch conglomerate, encompassing brands like Omega, Longines, Tissot, Hamilton, and more. As an authorized Tissot dealer, Gazelli Saat receives its Tissot inventory directly from Swatch Group's Turkish distribution arm, with full warranty backing.

1. Maurice Lacroix: Maurice Lacroix is an independent Swiss manufacture known for its innovative designs (the Aikon is one of the most popular luxury sports watches in its price range) and in-house movements. Gazelli Saat is certified to sell and service Maurice Lacroix timepieces with full manufacturer warranty.

Why This Matters: Authorized vs. Unauthorized

The watch market, particularly in tourist destinations, is rife with unauthorized sellers, grey-market dealers, and outright counterfeiters. Here's what you risk when you buy from an unauthorized source:

Factor	Authorized Dealer (e.g., Gazelli Saat)	Unauthorized / Grey Market Seller
Source of watches	Directly from brand distribution	Third-party wholesalers, parallel imports, or unknown
International warranty	Full 2-year manufacturer warranty, valid worldwide	No warranty, or a "store warranty" that's worthless outside that store
Warranty card	Official card stamped with AD name and purchase date	Missing, unstamped, or from a different country/dealer
Authenticity guarantee	100% guaranteed genuine	Risk of receiving counterfeits, especially for higher-value pieces
After-sales service	Access to brand's global service network; warranty repairs at no cost	Must pay full price for all repairs; brand service centers may refuse to work on grey-market pieces
Resale value	Higher, because full provenance and warranty documentation	Lower, because incomplete paperwork raises questions for future buyers
Price	Official retail price (often competitive in Turkey)	Sometimes slightly cheaper, but you pay the "savings" many times over if something goes wrong
Returns and exchanges	Brand-backed consumer protection policies	Usually "all sales final" with no recourse
Product condition	Factory-sealed, brand new, never worn	May have been handled, returned, or even previously worn and re-packaged

The 2-Year International Warranty Explained

When you buy a Tissot or Maurice Lacroix from Gazelli Saat, you receive:

• An official warranty card with the watch's serial number, model reference, date of purchase, and the dealer's stamp
• A 2-year international warranty covering manufacturing defects in materials and workmanship
• The ability to have the watch serviced at any authorized Tissot or Maurice Lacroix service center worldwide -- whether that's in London, Berlin, Moscow, Dubai, New York, or Tokyo

This means that if your new Tissot PRX develops a movement issue six months after you return home from Antalya, you simply take it to your nearest Tissot service center with the warranty card, and the repair is handled at no charge. The warranty follows the watch, not the country of purchase.

A Note on Serial Numbers and Registration

Modern Tissot watches are registered in Swatch Group's global database by serial number. When you buy from an authorized dealer, that serial number is logged as sold through an official channel. This creates a clear chain of custody that protects you as the owner. If the watch is ever lost or stolen, the serial number record can assist in recovery. If you ever want to sell the watch, the clean provenance enhances its value.

Grey-market watches, by contrast, often have serial numbers that show up in the system as allocated to a different market or not properly registered at all. This can cause complications if you ever need warranty service or want to verify the watch's history.

Spotting Unauthorized Sellers

Here are some red flags to watch for when shopping for watches in any tourist destination:

• No brand signage or authorized dealer certificate displayed in the store
• Prices that seem impossibly low -- even lower than Turkish authorized dealer prices (if it's too good to be true, it is)
• Reluctance to provide a proper warranty card or offering only a "house warranty"
• Watches displayed without boxes or papers (authorized dealers always have the full kit)
• Pressure tactics: "This is the last one," "The price goes up tomorrow," "I can only offer this deal right now"
• No official receipt or Tax-Free form: A legitimate authorized dealer will always provide a proper fiscal receipt and assist with Tax-Free paperwork

At Gazelli Saat, you'll find the Tissot and Maurice Lacroix authorized dealer certificates prominently displayed, full product presentations in brand-standard display cases, and staff who can walk you through every technical detail of any watch in the collection.

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Reason 4: A Lifetime Memory on Your Wrist

Beyond Souvenirs: A Watch Lasts 20 to 50+ Years

Every tourist brings home souvenirs. Fridge magnets. Keychains. T-shirts. Boxes of local sweets. And there's nothing wrong with any of those -- they're part of the travel experience. But be honest: how many of your holiday souvenirs from five years ago do you still use, wear, or even remember?

A quality Swiss watch is fundamentally different. It's not a souvenir. It's a companion for life.

Consider the lifespan of common holiday purchases versus a mechanical Swiss watch:

Holiday Purchase	Typical Lifespan	Cost per Year of Use
Turkish Delight (1 kg box)	2 weeks	N/A (consumed)
Hand-painted ceramic plate	3-10 years (often breaks or gathers dust)	Variable
Leather bag	3-7 years	Variable
Fridge magnet	"Forever" (but emotionally irrelevant after year 1)	~EUR 0.50/year
Gold jewelry	20-50+ years	Variable
Tissot PRX Quartz	20-30+ years (with battery changes)	~EUR 13-20/year
Tissot PRX Powermatic 80	30-50+ years (with periodic servicing)	~EUR 14-23/year
Maurice Lacroix Aikon Automatic	50+ years (with periodic servicing)	~EUR 37/year

A well-maintained mechanical watch can last several lifetimes. The Tissot Powermatic 80 movement, for example, is built with a Nivachron hairspring that is antimagnetic and resistant to the stresses of daily wear. With a routine service every 5-7 years (typically EUR 150-250 for a Tissot, EUR 250-400 for a Maurice Lacroix), these watches will run accurately for decades.

The Emotional Value

There's something profoundly satisfying about wearing a watch that carries a story. Every time you glance at your wrist, you're not just checking the time -- you're transported back to that sun-drenched afternoon in Antalya. The smell of apple tea. The warmth of the shopkeeper's greeting. The sparkle of the Mediterranean light on the watch dial as you walked back to your hotel.

Try getting that from a fridge magnet.

Watch enthusiasts often talk about the concept of a "one-watch collection" -- a single, versatile timepiece that works with everything from a business suit to a beach holiday outfit. The Tissot PRX, with its elegant integrated bracelet and clean dial, is one of the most popular choices for exactly this purpose. The Maurice Lacroix Aikon, with its distinctive six-arm bezel design, is another. These are watches that don't sit in a drawer. They live on your wrist, every day, accumulating memories and meaning with every passing year.

Passing It Down

A quality Swiss watch is one of the few material possessions that gains emotional value over time rather than losing it. Many watch owners eventually pass their timepieces to children or grandchildren. A Tissot Gentleman bought in Antalya in 2026 could easily be worn by your grandchild in 2076 -- still keeping perfect time, still telling the story of that holiday in Turkey.

The fridge magnet, meanwhile, will have been in a landfill for forty years.

The "Per-Wear" Cost

Fashion economists talk about "cost per wear" -- the price of a garment divided by the number of times you actually wear it. The same principle applies to watches, and the math is overwhelmingly favorable:

• Tissot PRX Powermatic 80 bought in Antalya for ~EUR 703 (after Tax-Free)
• Worn 300 days per year for 30 years = 9,000 wears
• Cost per wear: EUR 0.08 -- less than eight cents per day

For a Maurice Lacroix Aikon Automatic at ~EUR 1,832:

• Worn 300 days per year for 40 years = 12,000 wears
• Cost per wear: EUR 0.15 -- fifteen cents per day

Name another holiday purchase that delivers that kind of value.

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Reason 5: The Antalya Experience -- More Than Just a Transaction

Turkish Hospitality Meets Swiss Precision

Buying a watch in Antalya isn't like buying a watch online or in a sterile mall boutique in a European capital. It's an experience -- and that experience is shaped by something Turkey is famous for around the world: hospitality (misafirperverlik).

When you walk into an authorized watch dealer in Antalya, you're not just a customer. You're a guest. And in Turkish culture, guests are treated with a level of warmth and generosity that can catch first-time visitors off guard (in the best possible way).

Here's what you can expect:

Tea first, business later. Before any discussion of watches, prices, or models, you'll likely be offered a glass of Turkish tea (cay) or apple tea. This isn't a sales tactic -- it's simply how business is conducted in Turkey. Accept the tea. Enjoy it. There's no obligation attached.

No-pressure environment. Turkish watch dealers who cater to tourists understand that their international clientele may be comparison-shopping, thinking it over, or just browsing. At a reputable authorized dealer, you won't encounter the aggressive "you must buy now" pressure that some tourists fear. You're welcome to look, ask questions, try watches on, take photos, leave, come back the next day, or not come back at all. The tea is still free either way.

Multilingual service. Antalya is one of Turkey's most international cities, welcoming millions of tourists annually from Germany, Russia, the UK, the Gulf States, Scandinavia, and beyond. Authorized watch dealers in the tourist areas typically have staff who speak multiple languages. At Gazelli Saat, you can be served in Turkish, English, German, Russian, and Arabic -- ensuring that you fully understand every detail of your purchase, the warranty terms, and the Tax-Free process without any language barriers.

Expert knowledge. Staff at authorized dealers are trained by the brands they represent. They can explain the difference between a quartz and an automatic movement, the significance of a sapphire crystal versus mineral glass, the water-resistance ratings, the different collections and their histories. This isn't just a transaction -- it's an education, delivered with genuine enthusiasm for horology.

Personalized service. Need the bracelet resized while you wait? Done in minutes, professionally, with the correct tools. Want to compare two models side by side on your wrist? Take your time. Interested in seeing the movement through the exhibition caseback? The staff will happily angle the watch under the display lighting so you can admire the Powermatic 80's decorated rotor. Need the watch gift-wrapped for a special occasion? Consider it done.

Antalya: Not Just a Beach Town

While many tourists come to Antalya primarily for its stunning beaches and all-inclusive resorts, the city itself is a treasure trove of history, culture, and gastronomy that rewards exploration:

• Kaleici (Old Town): A beautifully preserved Ottoman-era quarter with narrow streets, historic houses, boutique hotels, and atmospheric restaurants overlooking the old harbor
• Hadrian's Gate: A triumphal arch built in 130 AD to honor the Roman Emperor Hadrian's visit -- still standing, still magnificent
• Antalya Archaeological Museum: One of Turkey's finest museums, with extensive collections spanning from prehistoric times through the Roman, Byzantine, and Seljuk periods
• Duden Waterfalls: Spectacular waterfalls that cascade directly into the Mediterranean -- a unique natural wonder
• The Old Harbor (Kaleici Marina): Once the city's primary commercial port, now a picturesque marina lined with restaurants and tour boats

Gazelli Saat is located in the Muratpasa district, the commercial heart of Antalya, easily accessible from all major tourist areas. You can combine a watch-shopping visit with lunch at one of the excellent local restaurants, a stroll through the nearby markets, or a visit to the old town -- making it part of a perfect day out rather than a separate errand.

The Antalya Advantage Over Other Turkish Cities

While Istanbul has more watch dealers overall, Antalya offers several specific advantages for tourist watch buyers:

• Less overwhelming: Istanbul is a sprawling megacity of 16 million people. Antalya (2.7 million) is more manageable, easier to navigate, and less likely to leave you feeling rushed or disoriented
• Closer to resorts: If you're staying at a beach resort on the Turkish Riviera, Antalya city center is typically a short taxi or bus ride away -- much easier than navigating Istanbul traffic
• More relaxed pace: Antalya's Mediterranean lifestyle translates into a more relaxed shopping experience. Dealers have more time for you, and you have more time to decide
• Airport proximity: Antalya Airport is close to the city center (approximately 13 km), making it easy to do your Tax-Free processing even if you shop on your last day

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Special Section: Country-Specific Advice

For British Tourists: Brexit Changed Everything

If you're a British tourist reading this, pay close attention, because Brexit fundamentally altered the economics of watch shopping for UK travelers.

Before January 1, 2021, British tourists could shop Tax-Free in EU countries (France, Germany, Italy, Spain, etc.) and claim VAT refunds at the airport. This was a significant perk for luxury purchases, effectively giving UK shoppers a 10-15% discount on watches bought in EU member states.

After January 1, 2021, the UK left the EU, and crucially, the UK government chose not to implement a domestic Tax-Free shopping scheme for inbound tourists. This means:

• UK tourists can no longer claim Tax-Free refunds in EU countries (because the EU scheme applies to non-EU residents, and the UK is no longer in the EU... wait, actually: UK tourists can claim Tax-Free in the EU post-Brexit, since they are now non-EU residents -- but they cannot claim Tax-Free in the UK itself)
• Actually, let's be precise: UK residents CAN claim Tax-Free refunds in EU countries post-Brexit, because they are now classified as non-EU residents. However, the EU Tax-Free refund process can be cumbersome, especially in countries like France or Italy with bureaucratic customs procedures.

Turkey's Tax-Free process is simpler, faster, and more tourist-friendly than most EU countries. And because Turkish retail prices are already lower than EU prices (thanks to the exchange rate and lower operating costs), the total savings for British tourists buying watches in Antalya can be extraordinary.

Example: Maurice Lacroix Aikon Automatic

• UK retail price: GBP 2,550 (approximately EUR 3,000)
• Antalya price after Tax-Free: ~EUR 1,832
• Saving: approximately GBP 995 -- over 39% less

That GBP 995 saving is almost enough to cover a week-long all-inclusive holiday in Antalya. Think about that: you could essentially fund a significant part of your holiday just by buying the watch you were going to buy anyway, but buying it in Turkey instead of at home.

For Maurice Lacroix models specifically, the savings can exceed 50% compared to UK retail. This makes Antalya one of the most attractive destinations in the world for British watch buyers.

For Russian Tourists: The Post-2022 Reality

Russian tourists face a unique and challenging situation in the global watch market since March 2022.

What happened: Following the geopolitical events of early 2022, Swatch Group (parent company of Tissot, Omega, Longines, Hamilton, and other major brands) completely ceased all exports to Russia. This means:

• Official Swatch Group brand boutiques in Russia have closed or lost their authorized status
• No new Tissot, Omega, Longines, or other Swatch Group watches are being officially distributed in Russia
• The only Swatch Group watches available in Russia come through grey market / parallel import channels

The grey-market problem: Grey-market watches in Russia are typically imported from third countries by unauthorized traders. The consequences for Russian consumers are severe:

• Prices are inflated by 2-3x compared to official retail in other countries, because importers add significant markups to compensate for the risk and complexity of parallel importation
• No manufacturer warranty: Swatch Group does not honor warranty claims on watches that were not sold through their authorized distribution network. If your grey-market Tissot needs a repair, you're paying out of pocket
• Authenticity risk: The grey market is, by definition, unregulated. Counterfeits can and do slip through, especially for popular models
• No Tax-Free refund: Even if you buy a grey-market watch in a country that offers Tax-Free, the informal nature of grey-market transactions often means you can't get proper Tax-Free paperwork

Why Antalya solves this: Turkey was not included in Swatch Group's export restrictions. Authorized Swatch Group dealers in Turkey, including Gazelli Saat in Antalya, continue to receive official inventory through normal distribution channels. This means Russian tourists visiting Antalya can:

• Buy genuine, certified, brand-new Tissot watches from an authorized dealer
• Receive a full 2-year international warranty (valid even if you take the watch back to Russia -- any Swatch Group service center worldwide will honor it)
• Pay official Turkish retail prices (dramatically lower than Russian grey-market prices)
• Claim the Tax-Free refund for additional savings
• Have complete confidence in the authenticity and provenance of the watch

Example comparison:

• Tissot PRX Powermatic 80 grey-market price in Moscow: approximately 120,000-150,000 RUB
• Tissot PRX Powermatic 80 at Gazelli Saat after Tax-Free: 36,388 TL (approximately 36,000-40,000 RUB at current exchange rates)
• Saving: 70-75% compared to Russian grey-market prices

For Russian tourists, buying a Swiss watch in Antalya isn't just a good deal -- it's essentially the only way to get a genuinely authorized Swatch Group timepiece at a fair price with a proper warranty.

Antalya is already one of the top holiday destinations for Russian tourists, with frequent direct flights from Moscow, St. Petersburg, and other major Russian cities. The combination of beach holidays, cultural attractions, and the opportunity to buy authorized Swiss watches at fair prices makes it an even more compelling destination.

For Gulf Tourists (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain)

Visitors from the Gulf Cooperation Council (GCC) states have their own set of compelling reasons to consider Antalya for watch purchases.

Dubai comparison: Many Gulf residents assume that Dubai's duty-free zones offer the best watch prices. Let's examine that assumption:

• Dubai applies a 5% VAT on most goods, including watches
• There is no VAT refund scheme for tourists on watch purchases in the UAE (the tourist refund scheme has significant limitations and often excludes luxury goods or has low caps)
• Dubai retail prices for Swiss watches are typically at or near full MSRP, because the market supports premium pricing due to high consumer purchasing power
• While Dubai Airport duty-free shops offer some watch brands without VAT, the selection is limited and prices are set by the duty-free operator (often not significantly below retail)

Turkey's advantage for Gulf tourists:

• Turkey's 12% effective Tax-Free refund vs. Dubai's 0% refund = immediate and significant savings
• Turkish retail prices are already lower than Dubai retail (thanks to the Lira exchange rate)
• The combined effect can mean 20-40% savings on the same watch compared to buying in Dubai
• Flight time: Antalya is just 3-4 hours by direct flight from Dubai, Abu Dhabi, Riyadh, or Jeddah -- closer than most European capitals
• Familiar culture: Turkey's cultural overlap with Gulf states (hospitality traditions, Arabic-speaking staff available, halal dining ubiquitous) makes for a comfortable shopping experience

Example:

• Maurice Lacroix Aikon Automatic in Dubai: approximately AED 10,500 (including 5% VAT, no refund)
• Same watch at Gazelli Saat after Tax-Free: 94,864 TL (approximately AED 6,700)
• Saving: approximately AED 3,800 -- about 36% less

Additionally, Antalya has become an increasingly popular holiday destination for Gulf tourists, with luxury hotels, warm hospitality, and a Mediterranean climate that offers a refreshing change from the Gulf summer heat. Combining a beach holiday with watch shopping simply makes good economic sense.

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Budget Guide: Which Watch Fits Your Holiday Budget?

Not every traveler is looking for the same watch or the same price point. Here's a practical guide to help you match your budget with the right timepiece, using real prices from Gazelli Saat (after Tax-Free refund):

Entry Level: Under EUR 400 (Under ~20,700 TL)

Best picks:

• Tissot PRX Quartz 35mm -- The smaller, unisex version of the iconic PRX. Perfect for slimmer wrists or those who prefer a compact watch. Quartz reliability, sapphire crystal, 100m water resistance.
• Tissot Everytime -- Clean, minimalist design. Available in multiple sizes. Ideal as a first Swiss watch or a dress watch.
• Tissot Classic Dream -- Timeless elegance in a thin case. Great for formal occasions.

Who it's for: First Swiss watch, gift for a partner, students, budget-conscious travelers who still want Swiss quality.

Mid-Range: EUR 400-800 (~20,700 - 41,400 TL)

Best picks:

• Tissot PRX Quartz 40mm (~EUR 374 after Tax-Free) -- The watch that broke the internet. Retro-inspired integrated bracelet design, available in multiple dial colors. Possibly the best value in the Swiss watch world right now.
• Tissot PRX Powermatic 80 (~EUR 703 after Tax-Free) -- The automatic version of the PRX with an 80-hour power reserve. The sweet spot of the entire Tissot range -- Swiss automatic movement, sapphire crystal, integrated bracelet, exhibition caseback, and a price that makes luxury watch brands nervous.
• Tissot Gentleman Powermatic 80 (~EUR 831 after Tax-Free) -- More classic and dressy than the PRX, but with the same exceptional movement. Versatile enough for both office and weekend.

Who it's for: Watch enthusiasts, professionals wanting a versatile daily wearer, collectors adding a Swiss automatic to their rotation, anyone who appreciates the value proposition of Tissot's Powermatic 80 movement.

Premium: EUR 800-2,000 (~41,400 - 103,600 TL)

Best picks:

• Maurice Lacroix Aikon Automatic 42mm (~EUR 1,832 after Tax-Free) -- The flagship of ML's most popular collection. Distinctive six-arm bezel, quick-change strap system (swap between bracelet, leather, and rubber in seconds without tools), in-house influenced movement, 200m water resistance.
• Maurice Lacroix Aikon Automatic 39mm -- Same design DNA in a more wrist-friendly size. Increasingly popular as the trend moves toward smaller watches.
• Tissot PRX Powermatic 80 Chronograph -- For those who want the PRX aesthetic with chronograph functionality.

Who it's for: Serious watch enthusiasts, professionals wanting a statement piece, travelers looking for a watch that will be a conversation starter, anyone who wants near-luxury-level finishing at a fraction of luxury-brand prices.

How to Decide

Ask yourself these questions:

1. Do I want quartz or automatic? Quartz is more accurate, lower maintenance, and cheaper. Automatic is more romantic, has the sweeping second hand, requires periodic servicing but no batteries, and is generally more valued by watch enthusiasts.

1. What size suits my wrist? Measure your wrist circumference. Under 16cm: consider 35-39mm cases. 16-18cm: 39-42mm works well. Over 18cm: 42mm and above. When in doubt, try them on -- the dealer will help you find the right fit.

1. What's my style? The Tissot PRX is sporty-elegant with a retro vibe. The Gentleman is classic and dressy. The Maurice Lacroix Aikon is bold and contemporary. All three work with both casual and formal outfits, but they make different statements.

1. Is this a daily wearer or a special-occasion watch? For daily wear, prioritize water resistance (100m minimum), a sapphire crystal (scratch-resistant), and a bracelet (more durable than leather straps for everyday use). For special occasions, leather straps and dress-oriented designs may be more appropriate.

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Second-Hand Watches at Gazelli Saat

Gazelli Saat also offers a curated selection of pre-owned luxury watches from brands such as Rolex, Cartier, Audemars Piguet, and others. For collectors and bargain hunters, this opens up an entirely different tier of watchmaking at accessible prices.

What You Should Know About Second-Hand Watches

Important Tax-Free note: The Tax-Free refund program applies to new goods purchased from participating retailers. For second-hand/pre-owned watches, the Tax-Free refund does not apply in the same way. When purchasing a pre-owned timepiece, the price you see is the price you pay, without the possibility of a VAT refund at the airport.

However, pre-owned watches at Gazelli Saat still offer excellent value because:

• Exchange rate advantage: The favorable Lira exchange rate still applies, making pre-owned luxury watches significantly cheaper in Turkey than in Western Europe or the UK
• Expert curation: Gazelli Saat's team carefully inspects and authenticates every pre-owned piece before offering it for sale. You're not buying from an anonymous online seller -- you're buying from experienced watch professionals who stake their reputation on every sale
• Condition grading: Each pre-owned watch is honestly graded for condition, with any imperfections disclosed upfront
• Heritage brands: Pre-owned is often the most practical way to access brands like Rolex, Cartier, and Audemars Piguet, where new-stock availability is limited by production quotas and waiting lists
• Negotiation possible: While prices on new authorized-dealer watches are generally fixed (set by the brand), pre-owned watch prices may have some room for friendly negotiation, particularly if you're buying multiple pieces

Pre-Owned Brands Available

The pre-owned collection at Gazelli Saat rotates regularly, but typically includes pieces from:

• Rolex -- Datejust, Submariner, Day-Date, and other iconic references
• Cartier -- Tank, Santos, Ballon Bleu
• Audemars Piguet -- Royal Oak (when available)
• Other luxury brands -- Depending on current inventory

If you're interested in a specific pre-owned model, it's worth contacting the store in advance via WhatsApp to check current availability. The pre-owned market moves fast, and desirable pieces don't stay in the display case for long.

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Do's and Don'ts: Your Watch-Buying Checklist

Before you head out to shop, keep this practical checklist handy:

DO	DON'T
Bring your passport to the store (required for Tax-Free paperwork)	Don't forget your passport at the hotel -- no passport, no Tax-Free form
Research models and prices online before your trip so you know what you want	Don't walk in completely uninformed -- knowing the approximate retail price helps you appreciate the savings
Ask to see the authorized dealer certificate displayed in the store	Don't buy from a store that can't show you their brand authorization
Verify the warranty card is properly filled out with serial number, date, and dealer stamp	Don't accept a watch without a stamped warranty card
Try the watch on your wrist -- size, weight, and comfort matter more than photos suggest	Don't buy a watch based solely on how it looks in pictures or on someone else's wrist
Ask about bracelet sizing -- the dealer will resize it for free while you wait	Don't leave the store with an ill-fitting bracelet; proper sizing is part of the service
Keep all packaging, receipts, and the Tax-Free form together in your carry-on luggage	Don't pack the watch in checked luggage -- you may need to show it to customs
Allow extra time at the airport for the Tax-Free refund process (30-45 minutes)	Don't leave the Tax-Free process to the last minute before your flight
Ask questions about the movement, features, care, and servicing	Don't be shy about asking "basic" questions -- good dealers love educating customers
Compare prices with your home country's retail before buying	Don't assume a deal is good without checking -- though in Turkey, it almost always is
Enjoy the experience -- accept the tea, take your time, savor the moment	Don't rush; this should be one of the highlights of your holiday
Take a photo of yourself buying the watch (great memory!)	Don't forget to enjoy the actual purchase moment in favor of overthinking
Register your watch on the brand's website when you get home (if applicable)	Don't lose the warranty card -- store it in a safe place at home
Wear the watch proudly and daily	Don't let it sit in a drawer "for special occasions" -- watches are meant to be worn

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Frequently Asked Questions (FAQ)

General Questions

Q: Is it safe to buy a watch in Turkey?

A: Absolutely, provided you buy from an authorized dealer. Turkey has a well-established watch retail industry with dozens of authorized Swatch Group and Maurice Lacroix dealers across the country. Gazelli Saat has been operating in Antalya for years and has a strong reputation among both local customers and international tourists. Buying from an authorized dealer in Turkey is exactly as safe as buying from an authorized dealer in Germany, Switzerland, or the UK.

Q: Are the watches genuine?

A: Yes. Authorized dealers receive their inventory directly from the brand's distribution network. The watches come in sealed boxes with all original documentation, including warranty cards, instruction manuals, and certificates of authenticity. The serial number on each watch is registered in the brand's global database. There is zero risk of receiving a counterfeit when buying from an authorized dealer.

Q: Can I pay in Euros, Dollars, or Pounds instead of Turkish Lira?

A: Most authorized watch dealers in Antalya, including Gazelli Saat, accept payment in Turkish Lira, Euros, US Dollars, and British Pounds. Credit cards (Visa, Mastercard, American Express) are also widely accepted. However, paying in Turkish Lira (either cash or card) often provides the best exchange rate, because card payments in foreign currencies may incur additional conversion fees from your bank. Check with your bank about foreign transaction fees before traveling.

Q: What if I change my mind after buying?

A: Turkish consumer protection law grants a 14-day right of return for purchases made in physical stores, provided the goods are unused and in their original packaging. Authorized dealers will typically honor this, though it's always best to confirm the return policy at the time of purchase. For Tax-Free purchases, note that returning the watch would void the Tax-Free refund process.

Q: Can I buy a watch for someone else and still get the Tax-Free refund?

A: Yes. The Tax-Free refund is linked to the purchaser (you), not the recipient of the gift. As long as you (the tourist) are the one making the purchase and your passport is on the Tax-Free form, you can buy watches as gifts for others and still claim the refund when you leave Turkey.

Tax-Free Questions

Q: What documents do I need for Tax-Free?

A: Your passport (must be a non-Turkish passport), the Tax-Free form provided by the retailer, the purchase receipt, and your boarding pass for your departure flight.

Q: Where do I get the Tax-Free refund at Antalya Airport?

A: The Tax-Free refund counter is located in the departures area, before passport control. Look for signs indicating "Tax Refund" or the logos of Tax-Free operators (Global Blue, Tax Free Easy, etc.). Show your documents, get the customs stamp, and collect your refund.

Q: Can I get the refund if I'm transiting through Istanbul?

A: If your final destination is outside Turkey, you should process the Tax-Free refund at your last point of departure from Turkey. If you fly Antalya to Istanbul and then Istanbul to your home country, process it in Istanbul. If you fly directly from Antalya to your home country, process it in Antalya.

Q: Is there a maximum refund amount?

A: There is no upper limit on the Tax-Free refund amount for individual purchases. Whether you buy a EUR 300 Tissot or a EUR 2,000 Maurice Lacroix, the same ~12% effective refund rate applies.

Q: Do I need to show the watch to customs?

A: You should have the watch available to show if asked. Customs officers may request to see the item to verify that it matches the Tax-Free form. Wearing the watch on your wrist is fine -- you don't need to keep it sealed in the box.

Watch-Specific Questions

Q: What's the difference between quartz and automatic?

A: A quartz watch is powered by a battery and uses a quartz crystal oscillator for timekeeping. It's extremely accurate (within seconds per month), low maintenance (battery change every 2-5 years), and generally less expensive. An automatic (mechanical) watch is powered by the movement of your wrist, which winds a mainspring through a rotor. It's less accurate (within seconds per day) but is considered more prestigious, more interesting from an engineering perspective, and more emotionally engaging (the sweeping second hand, the visible movement through exhibition casebacks). The Tissot Powermatic 80 movement offers an impressive 80-hour power reserve, meaning you can leave the watch unworn for a full weekend and it will still be running on Monday morning.

Q: How often does an automatic watch need servicing?

A: Tissot recommends servicing every 5-7 years for their automatic movements. Maurice Lacroix recommends similar intervals. A full service includes disassembly, cleaning, lubrication, regulation, and testing. Cost is typically EUR 150-300 for Tissot and EUR 250-450 for Maurice Lacroix, depending on the service center and complexity.

Q: Is the Tissot PRX waterproof?

A: The Tissot PRX is rated to 100 meters (10 bar) water resistance. This means it's safe for swimming, showering, and surface-level water activities. It's not designed for scuba diving (you'd want the Tissot Seastar for that), but for everyday wear including beach holidays, it's more than adequate. The Maurice Lacroix Aikon offers 200 meters water resistance.

Q: Can I get the bracelet resized at the store?

A: Yes, absolutely. Bracelet sizing is a standard service provided free of charge at authorized dealers. The staff will measure your wrist and remove the appropriate links while you wait (typically 5-10 minutes). They'll also give you the removed links in a small bag, in case you ever want to add them back.

Q: What if I need warranty service after returning home?

A: Take the watch and your warranty card to any authorized Tissot or Maurice Lacroix service center in your home country (or any country in the world). The 2-year international warranty is honored globally, regardless of where the watch was purchased. You can find your nearest service center on the brand's official website.

Practical Questions

Q: Should I buy the watch at the beginning or end of my holiday?

A: Either works, but there are pros and cons. Buying early means you get to wear and enjoy the watch throughout your holiday (and it makes for better holiday photos!). Buying late means you have more time to research and decide, and the watch will be in newer condition when you get home. If you buy early, just make sure to keep all paperwork safe for the Tax-Free process at the airport.

Q: Can I negotiate the price at an authorized dealer?

A: Prices on new watches from authorized brands are generally fixed -- the dealer sells at the brand's recommended retail price. There is usually no room for negotiation on new Tissot or Maurice Lacroix watches, as the brands set consistent pricing. For pre-owned watches, there may be some flexibility -- it never hurts to ask politely. In either case, remember that the Tax-Free refund effectively gives you a ~12% "discount" that you won't get in most other countries.

Q: Is it better to buy at the airport duty-free or at an in-city authorized dealer?

A: In almost every case, the in-city authorized dealer is the better choice. Airport duty-free shops typically have a limited selection, may not carry all models, and their prices are not necessarily lower than in-city retail (they simply exclude the VAT, which is similar to what you'd get back through Tax-Free anyway). In-city dealers offer a wider selection, expert fitting and sizing, a more personalized experience, and the same effective savings through the Tax-Free process. The only advantage of airport duty-free is convenience -- but given that you need to visit the Tax-Free counter at the airport anyway, stopping at an in-city dealer first is no real inconvenience.

Q: Do I need to declare the watch at customs when I arrive in my home country?

A: This depends on your home country's customs regulations. Most countries have a duty-free allowance for goods purchased abroad (for example, the EU allows EUR 430 for air travelers, the UK allows GBP 390). Watches that exceed your duty-free allowance may be subject to import duty and local VAT. However, even after paying import duties, the total cost of a watch bought in Turkey is often still significantly less than buying the same watch at home. Check your home country's customs website before traveling for current allowances and rates.

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About Gazelli Saat: Your Authorized Dealer in Antalya

Gazelli Saat is an established watch retailer in the heart of Antalya, holding authorized dealer status for Tissot (Swatch Group) and Maurice Lacroix. The store also offers a curated collection of pre-owned luxury watches from prestigious brands including Rolex, Cartier, and Audemars Piguet.

Visit Us

Address:

Fener Mah. Tekelioglu Cad. No:27/A

Muratpasa, Antalya

Turkey

Contact:

WhatsApp: +90 507 352 03 03

Website: gazelli.com.tr

Opening Hours:

Monday - Saturday: 10:00 - 19:00

Sunday: Closed

Getting Here

Gazelli Saat is located in the Muratpasa district, Antalya's central commercial area. It's easily accessible from all major tourist zones:

• From Kaleici (Old Town): 10-minute taxi ride or 20-minute walk
• From Lara Beach hotels: 15-20 minute taxi ride
• From Konyaalti Beach hotels: 10-15 minute taxi ride
• From Antalya Airport: 20-25 minute taxi ride

Languages Spoken

Our team is ready to assist you in:

• Turkish
• English
• German (Deutsch)
• Russian (Pycckuv)
• Arabic

Before You Visit

We recommend reaching out via WhatsApp before your visit. You can:

• Ask about current stock and availability for specific models
• Get current pricing information
• Schedule a preferred appointment time (walk-ins are also always welcome)
• Ask any questions about the Tax-Free process
• Request information about pre-owned watch availability

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Final Thoughts: The Smartest Souvenir You'll Ever Buy

Let's bring it all together. Here are your five reasons, summarized:

1. Tax-Free Shopping: As a tourist, you get approximately 12% of the purchase price refunded at the airport. This applies to all new watches and is processed quickly and easily at Antalya Airport.

1. Price Advantage: The combination of Turkey's favorable exchange rate and the Tax-Free refund means you'll pay 10-62% less than you would for the same watch in Germany, Switzerland, the UK, or Dubai -- depending on the brand and model.

1. Authorized Dealer Guarantee: You're buying from a certified authorized dealer with a direct relationship to the brands. Your watch comes with a full 2-year international warranty, official documentation, and guaranteed authenticity.

1. A Lifetime Memory: Unlike typical holiday souvenirs that end up forgotten in a drawer, a quality Swiss watch lives on your wrist for decades -- a daily reminder of a special moment in a special place.

1. The Antalya Experience: Turkish hospitality turns watch buying into a memorable experience. Multilingual service, expert knowledge, complimentary tea, no-pressure browsing, and professional fitting -- all in one of the Mediterranean's most beautiful cities.

Whether you're treating yourself, surprising a loved one, celebrating a milestone, or simply recognizing that the math makes too much sense to ignore -- your Antalya holiday is the perfect time to buy the Swiss watch you've been eyeing.

The only question is: which one will it be?

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Prices quoted in this article are based on Gazelli Saat's retail prices as of February 2026 and are subject to change. Exchange rates used: approximately 51.8 TL/EUR and 43.5 TL/GBP. Tax-Free refund percentages are approximate and may vary depending on the Tax-Free operator and processing method. All brand names and trademarks belong to their respective owners. Gazelli Saat is an authorized dealer for Tissot (Swatch Group) and Maurice Lacroix.

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Ready to find your perfect watch? Send us a message on WhatsApp: +90 507 352 03 03